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Job Description
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification
- Write, develop, and strategize online content production and scheduling
- Generate, edit, publish, and share content daily (original text, images, video, and HTML)
- Build meaningful connections and encourage community members through dialog and messaging
- Create and maintain company social media pages and profiles
- Moderate user-generated content and messages appropriately, based on company and community policies
- Create and implement social media marketing plan and editorial calendar
- Manage the content of company's website.
- Track and analyse analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Build significant number of followers on Social Media Platforms by following and engaging with potential clients.
- Maintain a monthly social media calendar
- Coordinating with the branch network for promotional campaigns and preparing necessary materials for campaigns.
- Assist with crisis management, bad reviews, and negative news communications
- Responsible For social media analysis "SWOT Analysis
Job Requirements
- Minimum 2 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices
- Experience with doing audience and buyer persona research
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Excellent content writing skills in both Arabic & English Languages.