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Marketing Officer

LOLC EL-OULA MICROFINANCE EGYPT’
Maadi, Cairo
Posted 1 year ago
51Applicants for1 open position
  • 3Viewed
  • 6In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Build and execute social media strategy through research, benchmarking, messaging, and audience identification
  • Write, develop, and strategize online content production and scheduling
  • Generate, edit, publish, and share content daily (original text, images, video, and HTML)
  • Build meaningful connections and encourage community members through dialog and messaging
  • Create and maintain company social media pages and profiles
  • Moderate user-generated content and messages appropriately, based on company and community policies
  • Create and implement social media marketing plan and editorial calendar
  • Manage the content of company's website.
  • Track and analyse analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
  • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Build significant number of followers on Social Media Platforms by following and engaging with potential clients.
  • Maintain a monthly social media calendar
  • Coordinating with the branch network for promotional campaigns and preparing necessary materials for campaigns.
  • Assist with crisis management, bad reviews, and negative news communications
  • Responsible For social media analysis "SWOT Analysis

Job Requirements

  • Minimum 2 years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices
  • Experience with doing audience and buyer persona research
  • Excellent multitasking skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Excellent content writing skills in both Arabic & English Languages.

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