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Job Description
Job brief
The Market Research Specialist job description includes methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
Responsibilities
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.
- Understand business objectives and design surveys to discover prospective customers’ preferences.
- Perform valid and reliable market research SWOT analysis §Interpret data, formulate reports and make recommendations §Use online market research and catalogue findings to databases.
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
- Remain fully informed on market trends, other parties researches and implement best practices.
- Qualify leads from marketing campaigns as sales opportunities .
- Identify client needs and suggest appropriate products/services §Customize product solutions to increase customer satisfaction §Proactively seek new business opportunities in the market.
- Stay up-to-date with new products/services and new pricing/payment plans.
Job Requirements
- A bachelor’s degree in Statistics, Marketing or related field .
- Graduate from AUC ,GUC, BUE or Canadian University is a must
- 2-3 years of proven Market Research Analysis experience.
- Ability to interpret large amounts of data and to multi-task §Strong communication and presentation skills §Excellent knowledge MS Office.
- Search engines, web analytics and business research tools acumen §Familiarity with CRM programs.
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc).
- Working knowledge of data warehousing, modelling and mining.
- Strong analytical and critical thinking.
