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Job Description
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Job Requirements
- Proven experience of at least 2 years as marketing manager
- Leadership & interpersonal skills
- Digital marketing experience
- Experience in developing, creating, and managing marketing campaigns with associated costs and working to budget restraints
- Demonstrated ability to work effectively with various levels of management
- Friendly demeanor, positive and enthusiastic with a motivational attitude
- Problem solving and decision-making skills
- Ability to influence others in key situations whilst maintaining positive relationships.
