Job description:

• Develop and execute performance marketing strategies to drive customer acquisition and conversion across multiple channels (Google, Facebook, Instagram, Display, Affiliates, etc.).
• Manage and optimize paid media campaigns, ensuring they align with the company’s goals and deliver a strong ROI.
• Analyze and report on key performance metrics, including cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).
• Collaborate with the creative, content, and product teams to develop compelling ad creatives and landing pages.
• Utilize A/B testing to optimize campaigns and improve conversion rates.
• Conduct keyword research and market analysis to identify opportunities for growth.
• Lead the marketing automation and customer segmentation efforts to deliver personalized experiences.
• Stay up-to-date with the latest performance marketing trends and technologies.
• Manage relationships with external vendors and agencies.
• Prepare weekly and monthly performance reports for senior management.