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Job Description
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
- constantly check search terms, rankings, and analytics to monitor the performance of client websites and make recommendations for improvement
- engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
- employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
- drive targeted and loyal traffic to a website by community building
- develop and integrate content marketing strategies
- monitor the algorithms set by the search engines to keep up to date with changes.
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Audit the website for errors and technical issues and report them to the Software Development team.
- Update all fixed errors on the google search console.
- Collect organic traffic and transactions from google analytics.
- Be up to date with all google updates, and analyze how they can impact the business.
Job Requirements
- Bachelor's degree in Marketing & Business.
- From 2 to 4 years of experience in successfully developing and executing SEO campaigns
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- strong analytical skills for understanding ranking algorithms
- excellent communication skills
- an understanding of, or experience of, HTML coding.
- proficiency in Microsoft Office and excellent knowledge of Excel
- some experience and knowledge of web hosting.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
