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Job Description
The Social Media Specialist will be responsible for managing several client social media profiles as well as executing the marketing strategy. The candidate will create and maintain blogs, video feeds, trending social networking sites, and resource centers. He will also be responsible for providing comprehensive analytics, data presentations, and resource management reports to customers, and he should have a track record of working in a fast-paced environment while delivering multiple projects on schedule, within budget, and without errors.
Responsibilities:
- Creating and implementing a social media strategy based on competitive research, platform selection, benchmarking, messaging, and audience identification
- Creating editorial calendars and syndication plans
- Collecting and analyzing relevant social data/metrics, insights, and best practices and applying this gathered information
- Collaborating with other departments (creative, commercial, and project management) in order to manage reputation, identify key players, and coordinate actions.
- Planning and managing monthly promotions.
- Monitoring and evaluating the company’s social media presence and performance by using analytical tools, such as Google Analytics, Hoot suite Pro, and Facebook Insights.
Job Requirements
Job Requirements:
- Proven 2–3 years of experience as a social media marketing specialist or as a digital media specialist
- In-depth knowledge and understanding of social media platforms
- Knowledge of other platforms (LinkedIn, Facebook, YouTube, Twitter, Snapchat, etc.)
- Excellent writing, editing (photo/video/text), presentation, and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of the major marketing channels
- Being detail and customer-oriented character with good multitasking and organizational abilities along with having a positive attitude.
- Fluency in English
- BS in Communications, Marketing, Business, New Media, or Public Relations
- Knowledge of other digital marketing tools, such as SEO/SEM marketing, and Email marketing. PPC campaign is a PLUS
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