- Manage and coordinate all digital marketing activities.
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- Support the goals set in the marketing plan.
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- Work close with the sales team.
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- Improve search-engine rankings.
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- Share qualitative content on different social media channels.
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- Monitor and improve (if needed) company’s online reputation.
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- Create, send and answer email campaigns.
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- Overseeing the company's email marketing campaigns.
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- Managing, generating and updating content for the website and social media.
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- Optimizing content on the web.
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- Advising on and revising trends.
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- Analyzing the success of campaigns and ROI.
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- Monitoring reports and ROI.
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- Measuring the performance of campaigns through web analytics tools (Google Analytics, Web Trends, etc.).
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- Writing SEO copy for the website.
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- Keeping up-to-date with trends in social media and creating innovative content.
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