Job Details
Skills And Tools:
Job Description
We are seeking a talented Senior Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive traffic, engagement, and conversion. The Senior Digital Marketing Specialist will work closely with cross-functional teams, including creative, content, and technical teams, to ensure that digital marketing initiatives are implemented effectively.
Responsibilities:
- Develop and implement digital marketing strategies that drive traffic, engagement, and conversion across multiple channels, including email, social media, search, and display advertising.
- Work closely with cross-functional teams, including creative, content, and technical teams, to ensure that digital marketing initiatives are implemented effectively.
- Analyze data and metrics to identify trends and insights that inform digital marketing strategies and tactics.
- Collaborate with internal stakeholders to develop and execute campaigns that align with business objectives and marketing goals.
- Manage and optimize digital marketing campaigns, including paid search, social media advertising, and email marketing campaigns.
- Monitor and report on the performance of digital marketing campaigns, using data to make informed decisions and improve campaign performance.
- Stay up-to-date with industry trends and best practices in digital marketing, and share knowledge and insights with the wider team.
Job Requirements
Qualifications:
- Bachelor's degree in marketing, communications, or related field.
- 3+ years of experience in digital marketing, with a focus on developing and executing digital marketing strategies that drive traffic, engagement, and conversion.
- Experience with a range of digital marketing channels, including email, social media, search, and display advertising.
- Strong analytical skills, with the ability to analyze data and metrics to identify trends and insights that inform digital marketing strategies and tactics.
- Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
- Experience managing and optimizing digital marketing campaigns, including paid search, social media advertising, and email marketing campaigns.
- Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
- Demonstrated ability to stay up-to-date with industry trends and best practices in digital marketing.
