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Job Description
- Develop and implement comprehensive media buying strategies to reach target audiences, increase brand awareness, and drive customer acquisition.
- Conduct thorough market research and analysis to identify target demographics, media trends, and competitive landscape.
- Collaborate with the marketing team to define campaign objectives,messaging, and target audience profiles.
- Identify and evaluate media platforms and publishers, negotiating rates and terms to ensure optimal placement and cost efficiency.
- Plan and manage media budgets, ensuring effective allocation of resources across different channels and campaigns.
Job Requirements
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Giza Residents is preferred.
- Experience in Real Estate and Pharmaceutical is Preferred.
- Proven work experience as a Media Buyer, preferably in a senior role especially in Social Media.
- In-depth knowledge of media planning, buying, and negotiation across various channels and platforms.
- Strong understanding of media research tools and analytics, such as Nielsen, comScore, and Google Analytics.
- Proficient in media buying software and platforms, such as DSPs (Demand-Side Platforms) and ad networks.
- Demonstrated experience in managing media budgets, optimizing campaigns, and achieving ROI targets.
