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Job Description
- Guide the day-to-day activities of the marketing team
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Plan and execute a marketing strategy for the organization and for new and existing products or services
- Develop a brand strategy
- Set and administer an annual marketing budget
- Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions
- Manage and refine the organization’s social media presence, and execute campaigns, ensuring the alignment of communications and messaging across all channels.
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Identify new business opportunities
- Conduct market research studies
Role objectives:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Strong project management and people management: You will oversee the marketing department and guide its day-to-day operations.
Job Requirements
- Bachelor’s degree in marketing, business, or a related field.
- Preferred, 7-10 years of experience, 4 years at the managerial level.
- Proven experience developing marketing plans and campaigns.
- Excellent written and verbal communication skills.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind.
- Proficiency with online marketing and social media strategy.
- Strong leadership skills.
- Preferred Experience is Medical Sector
Days off: Saturday & Sunday ( Following the UK calendar )
Working hours: 10 - 6 in summer & 11 - 7 in winter including 1-hour break.