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Job Description
- Planning: Develop a product marketing plan that will help attract and retain customers in a competitive market that aligns with the company's marketing strategy and goals.
- Digital: Updating, maintaining and optimizing the website, App and digital channels. Manage and execute always-on digital marketing activities and campaigns.
- Traffic generation: Manage website SEO and other digital marketing to increase audience base and App users. Build anticipation for product launches to increase user acquisition.
- Sales & Marketing: Write, maintain and curate sales and marketing collateral. Plan and manage campaigns.
- Lead generation: Ensure there is a strong presence to maximise users base and promote the brand
- PR & Comms: Manage all external and internal PR & communications. Drive the company’s media strategy and execute PR campaigns for brand awareness.
- Brand building: Plan, develop and implement strategic actions to further develop the brand's share of voice within the ecosystem and ensure a sustainable reputation across the market
- Product Marketing: Implement a data-driven approach to market existing and new services following extensive market research. Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.
- Build relationships and coordinate with external partners and agencies.
- Reporting: Analysing, interpreting, and presenting results. Develop insightful listening and analytics reports and devise ideas for ongoing marketing activities to executive management, trends and other digital and offline marketing opportunities.
Job Requirements
- Bachelor or higher degree with at least 4 years of marketing experience
- Great communication skills including written, verbal, presentation and social media
- Demonstrable experience of marketing generalist background
- Awareness of digital and offline marketing best practices and market trends
- CRM & marketing platform experience
- Experience working with Fintech’s as clients or working for a Fintech firm is preferred
- Demonstrated language ability
