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Job Description
Below are some of the responsibilities a Google Ads expert is expected to assume in their position:
- Manage all aspects of Google Ad campaigns
- Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- The ability to create Tracking ads, and create re-targeting campaigns.
- Measure, track, and analyze all conversions using pixels.
- Measure, track, and analyze all conversions using Tracking Conversions ad words.
- The ability to improve the target audience of advertising campaigns, and improve the cost of the price of ads.
- The ability to use Google Tag Manager.
- The ability to use Google Analytics.
- The ability to understand and implement the company's plans and strategies from improving our search engine site (SEO).
- The ability to analyze competitors and identify their weaknesses and strengths.
- The ability to select targeted words.
- The ability to use Google console professionally.
Job Requirements
- A degree in digital marketing or a related business field
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certification
- 6-10 years of relevant experience in same role.
- Excellent command of MS Office.
