Job Details
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Job Description
- Acting as CEO of the products with all stakeholders.
- Study company products
- Translate technical details into benefits for the user
- Follow and analyses market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Oversee revenues, income statements and cost managements for each product as well as calculating the ROI for products.
Job Requirements
- BSc/BA in Marketing, Communications or Computer Science
- Familiar with product marketing tactics (e.g., integrated marketing campaigns)
- Proven experience as a Product Marketing Manager, Brand Manager or Product Management
- 5 years of Experience in product Management preferable in Technology & software development Sector.
- Creativity, Analytical mind and strong quantitative skills
