Marketing Specialist

Summary 

Customer retention is critical to the growth of any business as it is a way of creating lifetime loyal customers and higher value for a store. Offline merchants (specifically small and medium-sized restaurants and cafes) struggle to keep their customers coming back. 

Our ambition is to make Nugttah the top-of-mind digital solution for all F&Bs as they expand and open new ventures. 

Nugttah’s offers unparalleled value to F&B, to scale faster using:

• Data analytics insights: Retain your customers by anticipating their demands and preferences, and gain new ones by understanding your current performance & behavioral trends
• Contactless pre-order service: attract more customers by offering “convenience” through pick-up service to save time & skip the line.
• Customizable loyalty programs: retain customer through promotions, gift cards, and loyalty points

In the past 6 months we’ve reached:

• 900,000 users (only 70k pickup users)
• 400 branches (100 branches activating the pickup)

Our business model is 

• Annual subscription from branches ($200 per branch)
• 5% from each pickup orders

The annual subscription is very low as we were expecting the pickup to be very high, but we have around 900k users but only 70k used the pickup. Monthly we have 200k transaction, only 10k. We have a potential here, but we want to encourage them to use the pickup. Right now, they use the app to collect the points. We want them to order ahead as well. 

We have 2 ways to look at the growth in our solution 

• B2B  We need to increase the total stores with us
• B2C  We need the users to use the preorder ahead feature and the gift card

Also, we want to make sure the 900,000 are utilizing the app and use it on a daily basis

Website: Nugttah.com