Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
Job Summary:
- As a media buyer, you will be required to analyze and interpret market analytics, determine the optimal medium and placement for marketing campaigns, and negotiate and procure the desired advertising space and media slots.
- You will also ensure that ads reach target audiences through high-quality channels.
- In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals.
Responsibilities:
- Develop effective media buying plans on all digital platforms.
- Identify target audiences and plan media campaigns
- Develop advertising strategies and campaigns with the marketing team to reach the desired audience most effectively.
- Source and present audience data and advertising proposals.
- Coordinate and oversee the development and launch of campaigns.
- Manage budgets and monitor campaign costs and ROI metrics.
- Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.
- Optimize plans and budgets according to the best media mix
- Monitor audience and media trends, practices, and new technologies.
- Develop reports after every digital campaign.
Job Requirements
Requirements:
- 2+ years of proven experience as a media buyer.
- Good numerical, analytical and research skills to evaluate campaigns
- Proficiency in Google Tag Manager.
- An E-commerce background is a MUST.
- Build custom reports with google data studio (a plus).
- Experience with doing audience and buyer persona research
- Understanding of branding, marketing, SEO, and CTA marketing content development.
Benefits & Perks:
- Competitive salary.
- Social Insurance.
- Medical Insurance.
- Company Grants.
