Skills And Tools:
- Research industry-related topics.
- Manage the content of the company's website and mobile apps and all company social media accounts on Facebook, Instagram, Twitter, Pinterest, YouTube, etc., In English and Arabic language with editorial and photographic content.
- Manage various social media accounts, Plan and monitor the ongoing paid marketing campaigns on social media platforms.
- Identify customers’ needs and recommend new topics.
- Coordinate with marketing and design teams to illustrate articles.
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update our websites as needed.
- Create and distribute marketing copy to advertise our company and products.
- Edit and proofread written pieces before publication.
- Conduct keyword research and use SEO guidelines to optimize content.
- Promote content on social networks and monitor engagement (e.g. comments and shares).
- Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Day-to-day development of editorial content on social media platforms, including posts and discussion.
- Maintain a monthly social media calendar.
- Using social media monitoring tools to monitor conversations and report on metrics.
- Manage the moderators to manage social channels (outside normal business hours for crisis management, customer care, and potential escalations.
- Collaborate with the digital media team in brainstorming, delivering new ideas, new trends and concepts on social media channels.
- Researches and monitors the activity of company competitors.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
- Proven work experience as a Content Creator, Copywriter or similar role.
- Portfolio of published articles.
- Hands-on experience with Content Management Systems .
- Excellent writing and editing skills in English.
- Time-management skills
- Familiarity with SEO
- BSc in Marketing, English, Journalism or relevant field
- Real Estate industry experience is a plus.
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