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Job Description
A Social Media Specialist is responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, and Instagram, to grow an audience, build brand awareness, may also oversee site metrics, interact with readers, and be responsible for creative design.
Duties and responsibilities
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification.
- Plan, create, publish and share new content (including original text, images, and video) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand.
- Proposes new ideas and concepts for social media content.
- Review the assigned accounts on daily basis.
- Provide a visual brief for the art department to perfectly visualize ideas.
Job Requirements
- 2:5 years of experience as a Social Media Specialist or similar role
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Good knowledge of all different digital marketing channels, media buyer and Copywriting
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing or relevant field
- V. good in Adobe premier, Video editing and Photoshop
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