Brand Manager

Cairo Three A Poultry -
Cairo, EgyptPosted 1 year ago

80Applicants for1 open position

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Develop TM Portfolio strategies.
Provide Big Bets for annual Business Plan
Develop Annual Brand Business Review and Plans
Annual innovation Calendar
Recommend brand budgets and investment allocation.
Develop growth platforms and brand roles
Brand understanding, and brand strategy
Brand health analysis
Communication strategy and BVA
Message design across points of contact
Communication development
Market visits to key markets (as per defined frequency)
Consumer and competitive understanding
Qualify Innovation ideas and develop innovation calendar
Creative Agency management
Ensure implementation of marketing initiatives on time
Management of regional production, assets, and packaging budgets
Brand Market share & Brand health score, volume, BC, and timely implementation of BP activities.
Marketing Director = Daily, Strategic planning, alignment on initiatives execution, and update on progress of key projects
Executive Committee = Overall update on business progress, results and issues
Consumers learnings, market data, and brand health measures
Creative agency recommendation and creative execution for agreed key initiatives
Bottlers and Management alignment on key initiatives and executions.

Bachelor Degree in Business Administration or equivalent
4-6 years of experience in a similar position
Excellent command of English and Arabic Language
Excellent project management skills to manage own project and tasks
High energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities.
Working knowledge of the principles of sales and marketing management
Excellent project management skills to manage own project and tasks
Excellent oral and written communication skills.