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Job Description
- Research industry-related topics
- Prepare well-structured drafts using digital publishing platforms
- Create and distribute marketing copy to advertise our company and products
- Edit and proofread written pieces before publication
- Conduct keyword research and use SEO guidelines to optimize content
- Promote content on social networks and monitor engagement (e.g., FB, Instagram, etc.)
- Identify customers’ needs and recommend new topics
- Coordinate with marketing and design teams to illustrate articles
- Measure web traffic to content (e.g., conversion and bounce rates)
- Update our websites as needed
- Create Company profile content
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- creating creative posts concepts
- Following up with designers and video productions department
- following up on the posts’ edits
- following up with the sales department to monitor customers satisfaction
- creating social media advertisements
- Social Media Analysis and Reports
- Marketing and Social media plans
Job Requirements
- Great understanding of social media channels such as; Facebook, Instagram, YouTube & TIKTOK
- Excellent written and verbal communication skills
- Strong Communication skills
- Strong understanding of health, beauty & cosmetics products
- Previous marketing/social media experience
- Great research, organizational, and learning skills
- Creative and innovative thinker and planner
- The Ability to work independently
- Experience writing content briefs for freelance writers
- Strong attention to detail and ability to proofread and edit content for grammar, style, and consistency
- Excellent collaboration and communication skills
