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Job Description
Position Summary
creation, implementation of strategy for the corporate and eCommerce websites. Accelerating category performance in eCommerce, supporting markets to create more impactful execution with our eCustomers and to support the development of a clear roadmap for sustained growth that defines key focus areas, elevates capability and increases the focus on the development of the Company’s corporate website and eCommerce sub-channel sales.
He/she works closely with following functions: Marketing – Direct Sales – Performance Marketing – Customer Service, Sales, PR and IT)
Responsibilities
- Looking after onsite long-term site performance for all companies websites in terms of SEO, technical updates and UI/UX
- Development growth strategies for eCommerce and delivery of strategic guidelines
- Uses global, divisional and local market insights in developing strategies and tactics
- Designs actionable retail environment tactics to drive sales, share and margin
- Developing a deep understanding of shoppers, eCommerce retail environment, customers and service providers and integrating into strategies and action plans to ensure execution
- Develop grids & and plans to grow the online category and drive sales
- Improves transparency on eCommerce performance and drive actionable insights
- Acting as an internal voice of the customer and the customers experience by conducting deep dives to better understand shopping behaviors and probable causes of changes
- Undertakes analysis to understand onsite conversion & produces (or assists owners in producing) revenue forecasts for initiatives (to assist with prioritizing change initiatives)
- Plays a key role in the planning and review of the E-Commerce roadmap and managing & coordinating the delivery, timelines, budgets and outcomes of the roadmap
- Works closely across the team to ensure suitable role relevant insights are available, working toward ensuring visibility of performance vs all key important metrics
- Work with IT to deliver changes identified
- Ensure speed performance and uptime 99%
- Analysis: Analyze customer journey using web data and site performance utilizing analytical tools to increase conversion rate
- E-Commerce Operation: Assist in site operation and provide technical inputs to the E-Commerce team to improve customer experience
- Corporate Website: Ensure jciarabia.com is always up-to date and always have the latest news and products and information
Job Requirements
- Bachelor´s Degree in Digital Business or IT is a plus, Marketing or Industrial Engineering can be considered
- Advanced English and Arabic
- Digital Experience
- Commercial Experience in Retail or eCommerce industry.
- Microsoft Office & Google Package management
- Strong B2C Retail Ecommerce experience
- Strong data mining and interpretation skills with proven performance optimization knowledge
- Demonstrable good understanding and experience of key E-Com drivers AB/MVT, SEO, UX, GDPR
- Advanced knowledge of Google Analytics and digital insights
- Experience in AB/MVT testing methodologies and platforms e.g. Google Optimize
- Demonstrable experience of taking ownership of programs/projects, activity coordination and implementation
- Demonstrable experience of delivering to commercial important metrics
- A customer & quality first attitude, with determination, realism & will to make a difference
- Strong desire to take ownership of the role and get results
- Enjoys working as part of a team
- Experience in cross-functional collaboration
