Brand Manager

Business Targets, Forecasting and Results:

• Work with clients and suppliers to generate accurate volume forecasts. Deliver results for the brand, focusing on net sales and brand contribution to the P&L.
• Manage aspects of sales function, from client support of devising and implementing sales strategies, managing promotional activities to achieve brand objectives
• Ensure effective budgetary control of sales and expenses.
• Achieve sell-in and help achieve sell through sales targets, business planning accuracy.
   

Business Development:

• Ensure that all tools are exercised in order to seek, expand and improve the business and product penetration at retailer, distributor at a regional level.
• Ensure new brands/lines are successfully launched
   

Operational Marketing (Advertising & Promotion, PR and Merchandising)
 

• Proper budgeting and planning of A&P and A&P expenses.
• Regular monthly/quarterly monitoring.
• Media information gathering and analysis, planning and booking based on company agreements as requested by Principals.
• Propose/implement marketing plans/animations adapted to the region and in accordance with the brand guidelines
• Check the good implementation of merchandising guidelines and proposes possible improvement.
• Monitor shelf space and visibility of brands in selected main retail doors.
• Local PR follow up, including PR insertions.
• Prepare presentations and meet retailers whenever necessary
• Liaise smoothly between retailers, principals, and local distributors for implementation of specific animations, promotions, Star brand program

Inventory Management

• To maintain adequate inventory of fast sellers and to ensure that slow movers and dead stocks are depleted and to avoid overstock situations.
• Proper forecasting in conjunction with the markets and their needs to maximize sales and coverage.
• Consistently maintain sufficient supply coverage: checking stocks on a monthly basis and ordering on a monthly basis
• Inventory turn ratio remains lower than a defined number of months
• Arriving at the end of the year with a specific stock day supply.
• Processing of orders to be done in less than a specific number of days within the department and making sure that the customers receives the good within a specific amount of days.
• Making sure that delisted products are depleted and not in stock.
   

Market Analysis

• Provide consumption-based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
• Perform a retail audit on monthly basis.
• Monitor level of distribution per market Vs Total market (DN).
• Gather market facts and new developments including new malls/shops openings, change of regulations and key news to communicate.
• Obtain and communicate ranking data from key retailers to principals.
• Monthly reporting on brands launches, animations, promotions.
• Maintain a track sheet of Year End fragrance and cosmetics figures.
• Monitor retail price database of supplier’s vs key competitors.
• Analyze competitor activity

Reporting

• Provide suppliers with monthly sales reporting and figures synthesis by country and by brand
• Gather monthly stock statements from clients
• Send market visit reports to clients and suppliers
   

Travel

• Regular market visits to monitor and follow up on the business.
• Prepare market visit reports.
   

Relationships

• Ensure that a workable and business conducive relationship is maintained at all time with our suppliers, retailers and distributors.
• To foster professional and respectful attitude and communication within and outside the company at all levels.