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Job Description
- Logical and non-traditional targeting on all social & digital platforms including native article providers (example: Nativo), native Ad networks, and digital magz.
- Interpretation, choice and usage of growth models with different client objectives
- Full scenario planning and budgeting
- Creating and planning a variety of PPC campaigns across a range of digital channels (Facebook - LinkedIn - Twitter - Snapchat - Tiktok - Google Ads) including re-marketing and re-targeting practices
- Test and develop strategies for new models and new types of advertisers.
- Map out the customer’s journey across all funnel stages.
- Stay up to date with the latest platform announcements, policies & launches.
- Provide “compelling”, conversion and shocking content guidelines for creative departments to follow for maximum business objective fulfillment & client’s bottom line effect..
- Comfortably measure & evaluate the success of campaign groups and provide big picture and detailed analyses with persuasive data visualization techniques
- Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
- Guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn
Job Requirements
- Minimum three (3) years of experience in performance marketing/ media buying
- Experience with CRO and landing page best practices
- Hands on experience with ads platforms tips and tricks to maximize conversions.
- Experience using data to make decisions, with a bias toward action and moving quickly to realize results
- Knowledge of the online advertising ecosystem and how it is evolving
- Advanced Excel/Google Sheets skills
- Bachelor’s degree in Marketing or related experience.
- Experience with B2B is a plus.
- Strong analytical and creative skills
- Strong communication skills
- Basic knowledge of Search Engine Optimization (SEO)
- Fluent in written and spoken English
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