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Performance Marketing Specialist - Mansoura

Thrive LLC
Mansoura, Dakahlia
Posted 3 years ago
13Applicants for1 open position
  • 8Viewed
  • 1In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Logical and non-traditional targeting on all social & digital platforms including native article providers (example: Nativo), native Ad networks, and digital magz.
  • Interpretation, choice and usage of growth models with different client objectives
  • Full scenario planning and budgeting
  • Creating and planning a variety of PPC campaigns across a range of digital channels (Facebook - LinkedIn - Twitter - Snapchat - Tiktok - Google Ads) including re-marketing and re-targeting practices
  • Test and develop strategies for new models and new types of advertisers.
  • Map out the customer’s journey across all funnel stages.
  • Stay up to date with the latest platform announcements, policies & launches.
  • Provide “compelling”, conversion and shocking content guidelines for creative departments to follow for maximum business objective fulfillment & client’s bottom line effect..
  • Comfortably measure & evaluate the success of campaign groups and provide big picture and detailed analyses with persuasive data visualization techniques
  • Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
  • Guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn

Job Requirements

  • Minimum three (3) years of experience in performance marketing/ media buying
  • Experience with CRO and landing page best practices
  • Hands on experience with ads platforms tips and tricks to maximize conversions.
  • Experience using data to make decisions, with a bias toward action and moving quickly to realize results
  • Knowledge of the online advertising ecosystem and how it is evolving
  • Advanced Excel/Google Sheets skills
  • Bachelor’s degree in Marketing or related experience.
  • Experience with B2B is a plus.
  • Strong analytical and creative skills
  • Strong communication skills
  • Basic knowledge of Search Engine Optimization (SEO)
  • Fluent in written and spoken English

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