Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Planning, organizing, and executing effective activities to successfully implement company’s marketing plan.
- Essential Duties and Responsibilities:
- Establish and maintain constant increase web traffic by managing their marketing and social branding campaigns through:
- Producing relevant website content, maintaining social media accounts and writing blog posts.
- Working within analytical platforms to create online strategies.
- Providing Search Engine Marketing (SEM) services to ensure that our keywords rank high in search results (SEO + SEA).
- Use creative skills when identifying new ways to increase our online presence.
- Execute a demand generation strategy to increase lead acquisition and reduce the cost per opportunity - develop strategic demand generation programs.
- Identify and explore product opportunities.
- Help define product objectives, target customers, revenue models, and business goal.
- Develop business cases for pursuing product offerings including market motivators, product positioning, and key benefits.
- Collect and analyze and prioritize market needs, industry trends, and customer requests.
- Produce market requirements for new product development and existing product enhancements and establish product release plans based on market research and internal resources.
- Perform competitively and win/loss analysis, monitor competitive activity, perform gap analysis to identify where the solution does not address the market opportunity and - work with product management to help prioritize and identify requirements to address functional gaps.
- Build SWOT analysis to help sales teams qualify and close business.
- Market-test our product positioning and strategy through surveys and individual customer interviews.
- Build standard solution presentations and/or tailor presentations to target market opportunities, work create/deliver training and develop sales kits including elements such as quick reference cards, selling guides, sales development prompters, future statement of direction, etc.
- Develop campaign content and ensure effective marketing mix. Understand existing customer base and work with customer reference leads to help drive the reference program.
- Work with Product Management, help drive the software, customer and service partnerships where needed to complete the solution map or drive pipeline and close rate.
- Create and execute marketing campaigns.
- Work with sales and marketing teams to leverage core product, marketing content towards other needs, such as channel/partner marketing, lead generation programs and vertical market campaigns.
- Write product copy for collateral materials, advertising, direct mail, Website, sales tools and promotions.
- Proactively support the sales organization with competitive analysis and positioning
Job Requirements
- Job Requirements
- Bachelor Degree in Business Administration or any related discipline.
- 2-4 years of experience in Marketing & Digital Marketing:
- Promotional Materials, Google Ad-words, Search Engine Marketing, Email Campaigns, and the associated tools.
- Proficiency in Microsoft Office Applications (Word, Excel, PowerPoint, Outlook) and Internet researching.
- Excellent interpersonal and communications skills.
- Excellent time management skills.
- Excellent command of English and Arabic languages (spoken and written) is a must.
- Ability to perform and accomplish multiple tasks.
- Ability to independently compose correspondence, memos and presentations.
- Ability to work under pressure and meet deadlines with minimal supervision.
Featured Jobs
Similar Jobs
- Digital Marketing specialistAl-Hekma For Developments and Construction - 6th of October, Giza7 hours ago