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Job Description
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROl and KPIs)
- Plan, execute, and measure experiments and conversion tests.
- Identify trends and insights and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Create landing pages and optimize the user experience.
- Instrument conversion points and optimize user funnels
Job Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing Marketing databases, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Working knowledge of ad serving tools.
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
