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Senior Marketing Engineer/Specialist

Cairo, Egypt
Posted 2 years ago
23Applicants for1 open position
  • 8Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Plans, directs, and coordinates the marketing of the organization's projects and/or services.
  • Leads a team of branding specialist, events planners and advertising specialists to create high-traffic blog content, lead-converting resources, and shareable creative projects/events.
  • Supports marketing stakeholders, including demand generation, sales enablement, public and analyst relations, community management, and channels/verticals.
  • Craft and maintains the company brand, including messaging, tone, design, and public and analyst relations.
  • Establishes marketing goals to ensure share of market and profitability of products and/or services.
  • Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
  • Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
  • Communicates with outside advertising agencies on ongoing campaigns.
  • Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials.
  • Develops and recommends pricing strategy for new and on-going projects which will result in the greatest share of the market over the long run.
  • Manage and develop all ATL & BTL campaigns.
  • Recommends changes in basic structure and organization of marketing group to ensure the effective fulfilment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
  • Handing all the internal and external communications for the company whether including TVC, outdoor, digital (website, social media, multimedia presentations, and documentary films), press releases, advertorials, interviews, newsletter, annual report, company profile, printing collaterals in accordance to the corporate brand image.
  • Develop/maintain social media profiles and quality content.
  • Develop the social media outlets to support and expand our digital presence. 

Job Requirements

  • Any High Bachelor’s Degree
  • Experience in construction companies is Plus
  • Structured and analytical thinking.
  • Creative, developing new ideas and thinking out of the box
  • Marketing studies qualifications is preferred
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools

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