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Marketing Manager

Scope IMS
Nasr City, Cairo
Posted 1 year ago
141Applicants for1 open position
  • 63Viewed
  • 36In Consideration
  • 3Not Selected
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Job Details

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Job Description

DUTIES AND RESPONSIBILITIES: 

  • Researches and develops strategies and plans to identify marketing opportunities for Scope IMS; designs and directs implementation of corporate-level marketing initiatives, activities, and programs on behalf of the Company.
  • The ideal candidate has the vision and drive to try new approaches based on data, experience and instincts.
  • The Marketing Manager will be responsible for planning, development and implementation of all the marketing strategies and marketing communication activities, both external and internal.
  • Generate new approaches, unique ideas, and creative strategies and executions, for driving new levels of user engagement.
  • Conducting Branding Strategy internally and externally.
  • Conducting Marketing Surveys to measure and develop the marketing strategy.
  • Responsible for creating, implementing and measuring the success of marketing programs, working closely with sales to drive positive results.
  • Responsible for the Events, Exhibitions, newsletter, and the web site as appropriate.
  • Developing the appropriate suggesting program to analyze the sales of service quality.
  • Conduct Market research Studies to develop, package and price new products and services.
  • Negotiate the booth space price, designs the booth and prepares all relevant print out materials distributed during exhibition.
  • Conducts Marketing campaigns to launch new service/ products.
  • Endorses marketing activities with the sales department.
  • Establishes and implements short- and long-range organizational goals, objectives, strategic plans, policies, and operating procedures; monitors and evaluates operational effectiveness, and effects changes required for improvement.
  • Develops and implements marketing programs, publicity efforts, and advertising campaigns; prepares budget estimates for promotional campaigns and participates in the identification and resolution of related problems.
  • Designs, writes, edits, and oversees the production of printed promotional and informational materials, to include catalogue pages, brochures, and flyers; negotiates directly with vendors regarding media cost, placement, and production scheduling.

Job Requirements

  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. 
  • Knowledge of marketing media.
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments. 
  • Comparative Analysis Skills.
  • Knowledge of advertising principles, strategies and techniques. 
  • Knowledge of advertising requirements pertaining to a range of media. 
  • Ability to create, compose, and edit written materials. 
  • Ability to foster a cooperative work environment. 
  • Knowledge of communication principles, media, and marketing techniques. 
  • Ability to plan, organize and coordinate media activities and special events. 
  • Bachelor's degree from recognized University in Business Administration with Marketing Core.
  • At least 8 years of experience that is directly related to the duties and responsibilities specified.
  • Fluent in English is a Must

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