Digital Marketing Manager

As a digital marketer, you will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels. Your responsibilities will include:
 

• Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
• Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
• Work with designers and content writers to ensure content is informative and appealing
• Manage and oversee social media content
• Measure the success of every social media campaign
• Execute digital marketing campaigns, including media buying, performance monitoring, and reporting.
• Define most important social media KPIs
• Perform A/B testing whenever possible to optimize results.
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Use different insights/analytics tools to provide an illustration of ads performance, results, achievement, traffic on each platform, rate of engagement, Conversion rates.
• Participate in concept setting, idea creation, and brainstorming sessions for visuals, tactics, and content.
• Producing a consistent brand message across all the social media channels.
• Monitor SEO and user engagement and suggest content optimization