Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Responsible for developing the overarching marketing strategy for each product line and leading, developing and overseeing marketing team members.
- Creating and executing marketing plans, promotion plans, and launching new products.
- Developing persona-based marketing content and overseeing blog content development in partnership with senior writer.
- Working in partnership with the creative team in house, developing creative briefs and guiding creative direction to meet objectives for all PR, advertising, and public-facing communications, including print, digital, and video assets.
- Conceptualizing and executing multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Managing content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional marketing support.
- Gathering customer and market insights to inform outreach strategies, increasing customer conversions, and generating more marketing qualified leads.
- Identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimizing accordingly.
- Presenting ideas and final deliverables to internal and external teams, and communicating with senior leaders about marketing programs, strategies, and budgets.
- Collaborating cross-functionally with product line leaders, marketing, and executive team.
- Managing and maintaining various planning documents, including calendars, reports, and other key documents.
- Responsible for recap and measurement of marketing programs and reporting data back to internal teams.
Job Requirements
- Bachelor’s degree in marketing, business, or Mass communication.
- Graduates preferred GUC, BUE, MIU
- 7-10 years of experience in The marketing field
- Excellent written and verbal communication skills.
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools and digital marketing is required
- Retail or Engineering background is preferred
- Proficiency with online marketing and social media strategy.
- Established press and media contacts.