Senior Media Buyer
Onecard -
Nasr City, CairoPosted 1 year ago50Applicants for1 open position
- 50Viewed
- 13In Consideration
- 0Not Selected
Job Details
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Job Description
- Executing the marketing plan and assisting in the formulation of strategies to build a lasting digital connection with consumers
- Planning and executing digital marketing campaigns including social media, SEM, email and display advertising to meet company goals and reach the maximum ROI.
- Brainstorm new and creative growth strategies
- Measuring and reporting on the performance of all digital marketing campaigns.
- Measuring the performance of digital marketing efforts using Web analytics tools (Google Analytics, Web Trends, etc.)
- Providing creative ideas for marketing content and website content
- Staying on top of social media trends, and actively participating on sites on behalf of the company
Job Requirements
- Bachelor's degree 3 - 5 years of related experience.
- Hands-on experience in setting up, running and optimizing paid search campaigns using Google Ads and bid-automation tool (i.e. SA 360, Kenshoo, Marin); a Google Ads Professional Certified and Search Ads 360 Certified (a bonus)
- Ensure campaigns are optimized regularly and deliver campaign performance based on KPIs set. Knowledge of ad trafficking, tracking, analysis and reporting.
- Can demonstrate how to drive new customer acquisition and brand communications.
- E-commerce background is a must
- Experience in Display Programmatic and Social Media Advertising.
- Working knowledge of Google’s full stack including Analytics, Google Marketing Platform (Double Click).
- High level of experience managing digital media investment.
- Comfortable working on big dataset through Excel or SQL (not a must) in the process of analyzing campaign results.