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Job Description
- Develop and execute media buying strategies to achieve client objectives.
- Collaborate with the creative team to ensure alignment with campaign goals.
- Oversee and manage media buying budgets, ensuring efficient allocation of funds.
- Purchase media space across various platforms (TV, radio, digital, print, social media, etc.).
- Maintain relationships with media partners and vendors.
- Implement media campaigns, ensuring they are launched on time and within budget.
- Monitor and adjust campaigns in real-time based on performance data.
- Track and analyze the performance of media campaigns using key metrics (CPM, CPC, CPA, etc.).
- Provide clients with regular performance reports and insights.
- Make data-driven recommendations for future campaigns.
- Work closely with internal teams (creative, analytics, strategy) to ensure seamless campaign execution.
- Liaise with clients to understand their objectives and provide media recommendations.
- Stay up-to-date with the latest trends, technologies, and best practices in media buying and digital marketing.
- Build and maintain strong relationships with clients, understanding their goals and expectations.
- Communicate media strategies and results effectively to clients.
- Build and maintain relationships with media vendors, ensuring optimal service and support.
Job Requirements
- 5+ years in media buying, ideally in cosmetics or beauty
- Expertise in digital and traditional media channels
- Strong analytical skills and experience with budget management
- Ability to collaborate cross-functionally and manage large campaigns
