Skills And Tools:
- Plan and execute all web, SEO/SEM, social media campaigns
- Build and maintain Company social media presence
- Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Brainstorm new and creative growth ideas.
- Collaborate with agencies and other vendor partners if there.
- Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search)
- Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
- Generate marketing qualified leads.
- Develop brand presence through digital channels
- Plan and effectively execute a social media strategy for generating demand for the services offered.
- Manage the SEO on all online channels.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Optimize company pages within each platform to increase the visibility of company’s social content
- Experience From 2 to 3 years in Digital Marketing ( Facebook Campaigns ), preferred experiences in financial services companies & digital payment solution.
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Good understanding of social media KPIs
- Good time-management skills
- Team player
- Critical thinker and problem-solving skills.
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