Job Details
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Job Description
We are seeking an innovative Digital marketing manager to promote our company's brand and services. In this role, you will be optimizing our Digital marketing strategies, managing the Digital marketing department's budget and staff, as well as preparing forecasts.
Responsibilities:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Maintaining our social media presence across all digital channels.
- Analysing IT market trends and preparing forecasts.
- Promoting & increasing brand awareness and market share.
- Coordinating digital marketing strategies with the company board and social media team.
- Overseeing branding, advertising, and promotional campaigns using the company different platforms.
- Up to date with the latest trends and best practices in [removed] marketing measurement.
- Deploying successful marketing campaigns and own their implementation from ideation to execution.
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups.
- Collaborate with agencies and other vendor partners.
- Measuring and reporting on the performance of marketing campaigns, gaining insight, and assessing against goals.
- Analysing consumer behavior and adjusting email and advertising campaigns accordingly.
Job Requirements
Qualifications:
- BSc/MSc degree in Marketing or related field.
- At least 5 years of experience as a Digital marketing manager in a software house.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, social media, lead generation campaigns, copywriting, and performance analysis.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Experience in setting up and optimizing Google AdWords campaigns
- Proficiency in digital marketing software houses and related solutions.
- Extensive knowledge of digital marketing channels, and branding.
- A master's degree in a relevant field will be advantageous.
Skills:
- Superb leadership, communication, and collaboration skills.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational skills.
- Ability to lead groups and be decisive
- Ability to transform ideas into strategies.
