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Job Description
- Conduct keyword research using various tools (like Keyword Planner and Moz)
- Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Update older content and add effective calls to action (CTAs) to improve user engagement
- Report on performance metrics comparing them to our SEO goals and benchmarking data
- Optimize pages for mobile
- Implement link building strategies and manage backlinks to build online authority
- Monitor paid search campaigns
- Follow SEO trends and stay up-to-date with new tools and practices
Job Requirements
- Work experience as an SEO Analyst or similar digital marketing role
- Expertise in Google Analytics
- Familiarity with keyword research and management tools
- Experience with email campaigns and paid advertising
- Understanding of ranking factors and search engine optimization practices
- Strong analytical skills
- BSc in Marketing or relevant diploma
