Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Management of paid media account operations for 8+ clients.
- Work with the marketing team in selecting keywords
- Assure the websites and mobile app coding includes the needed for SEO
- Manage PPC and PPI for our campaigns
- Ensure timely and quality completion of work product delivered from the paid media.
- Research and execute important aspects of campaign builds. Such as keyword research, ad copy drafting, audience research, client / website research, account structure, etc.
- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies.
- Prepare weekly paid media performance reports and recommendations to deliver to clients.
- Deliver paid media campaign optimizations analyses and provide recommendations for next steps from the data.
- Stay informed of relevant industry, paid media, and paid media platform trends and best practices
- Handle all media buying tasks
Job Requirements
- Experience with Google Ads – annual certifications required
- Familiarity with Facebook Blueprint.
- Experience with social ad platforms such as Facebook, LinkedIn, YouTube and Twitter
- Understanding of Google Analytics and Google Tag Manager
- Preferred: Experience with funnel marketing elements is preferred. E.g., landing page building, creative / copy, tracking / attribution, analytics, etc.
- Experience in Pinterest, Linkedin, Apple Search Ads, Twitter, Programmatic, Bing, YouTube, etc..
- Experience with both direct response and brand performance marketing.
- Attention to detail and the ability to multitask in a deadline-driven atmosphere.
- Ability to clearly and effectively articulate insights and recommended actions.
- Strong levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, and time management skills.