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Job Description
- Planning and executing of social media (Facebook, YouTube, LinkedIn, Snapchat, Instagram, and Twitter)
- Planning and executing advertising campaigns (Social Media, All Google Ad types), including campaign setup, monitoring, reporting, analysis, optimization, budgeting, keyword, and demographic research and targeting.
- Build an online community for our clients.
- Brainstorm and develop ideas for creative marketing campaigns
- Analyze campaign performance metrics and conversion metrics to monitor and improve performance.
- Managing the Design and Content Teams and guiding them to reach Goals.
- Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
- Developing a pricing strategy for products that maximize profits and market share in consideration with Company Vision
- Mobile Application marketing knowledge and skills.
- Creating promotions and planning complete Marketing Plan, Strategy and execution channels, building brand awareness and positioning, in addition to directing, planning and coordinating marketing efforts.
- Researching demand for the organization's products and services and evaluating competitors.
- Measure and optimize our paid marketing by using analytics tools.
- Optimizing web content for SEO/SEM strategies.
- Make updates to website content.
- Deal with external vendors to execute promotional events and campaigns.
- Stay up to date on industry trends.
- Responsible for documenting and organizing marketing operations
Job Requirements
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Good understanding of social media KPIs
- Knowledge of online marketing and a good understanding of major marketing channels
- Fluency in English
- Excellent communication skills.
- Demonstrable social networking experience and social analytics tools knowledge
- Good time-management skills
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
- Critical thinker and problem-solving skills
- Understanding of SEO and web traffic metrics
- Team player
- Strong verbal and written communication skills
- Experience in setting up and optimizing Google Adwords campaigns
- Social Media Strategist using social media for brand awareness and impressions
- Experience in optimizing landing pages and user funnels
