Trade Marketing Manager (P&G Account)

In store excellence and distribution channel optimization:

• Coordinate with sales teams and external stakeholders to ensure the seamless execution of trade marketing plans at the point of sale.
• Analyze and recommend brands/channel combination to maximize sell out and profitability.
• Manage trade marketing budgets efficiency, allocating resources to high impact initiative.
• Analyze sell out performance and provide recommendations and action plan to drive profitability and market share.

Market Knowledge and distributor collaboration:

• Visit frequently the trade and conduct market analysis in collaboration with the sales teams to identify opportunity for revenue growth.
• Stay informed about market trends, competitor activities, shopper behavior.
• Foster strong relationships with distributors and local retail partners.
• Provide guidance and support to the sales team to ensure they are well-informed about marketing strategies and equipped to promote products effectively.