Performance Marketing / Media Buyer
Marasi -
Cairo, EgyptPosted 3 years ago59Applicants for1 open position
- 19Viewed
- 0In Consideration
- 0Not Selected
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Job Description
The candidate will work directly with the managing director and E-Commerce team to implement Company’s marketing strategy, generating traffic, increase conversion rate and managing campaigns with all passion and analytics intelligence.
- Working on performance marketing activities on daily routine for achieving weekly / monthly strategies.
- Managing Google Ads / Facebook Ads / Twitter / Snapchat and other paid channels for our websites and mobile apps.
- Launching, monitoring and analyzing the output of performance marketing campaigns and to improve return on ad spend.
- Daily follow-up on products on the website (out of stock / in stock) in order to optimize product ads to lower CPAs.
- Health checking on Google Merchant Center accounts on daily basis.
- Explore new opportunities to grow campaigns more efficiently and effectively
- Plan and Optimize Product pages/landing page testing
- Working closely with the development team on improving product positioning in order to serve campaigns better.
- Ensuring timely delivery of daily, weekly and monthly reports.
- Launching, managing, monitoring, tracking and optimizing paid campaigns across multiple online channels.
- Create, optimize and analyze all performance marketing campaigns especially SEM, Retargeting, Paid Social, Video and Display Campaigns.
Job Requirements
- Bachelor's degree in related departments.
- Minimum 5 years experience in Google Ads / Facebook Ads and other performance marketing channels experience.
- Solid knowledge in Google Analytics is necessary (different analytics tool knowledge is a plus).
- Having the experience to read Search Console reports from Search Console or Google Analytics.
- E-commerce field Experience is needed.
- Having mobile app marketing channels experience.
- Ability to manage and track marketing budgets/forecasting and detailed reporting.
- Strong Arabic/English communication skills.
- Working knowledge of Web and Digital marketing analytics.