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Job Description
- Plan and execute all web, SEO/SEM, social media campaigns
- Build and maintain Company social media presence
- Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Brainstorm new and creative growth ideas.
- Collaborate with agencies and other vendor partners if there.
- Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search)
- Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
- Generate marketing qualified leads.
- Develop brand presence through digital channels
- Plan and effectively execute a social media strategy for generating demand for the services offered.
- Manage the SEO on all online channels.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Optimize company pages within each platform to increase the visibility of company’s social content
Job Requirements
- Bachelor’s Degree in Marketing, Customer Relationship Management, Business Administration or equivalent.
- Experience in Textiles and Printing
- Very good at Google Ads &Analytics.
- Very familiar with E-commerce.
- Excellent Practice of Data Analysis.
- Must have a great overall attitude and excited to work in such a big organization
- Team player with ability to perform multiple tasks
- Have the ability to participate in brainstorming, and always has fresh ideas to present
- Ability to consistently work under pressure
- Excellent and smart problem solver
- Creativity is a must.
