Job Description

Main Purpose:

Responsible for the execution of all trade activities & the different visibility solutions in order to boost the demand in all trade channels.

Responsibilities:

• Assist in the development and execution of trade marketing strategies aligned with brand objectives.
• Collaborate with brand and sales teams to create tailored promotional programs for different trade channels (retailers, distributors, wholesalers).
• Plan and execute in-store promotions, activations, and point-of-sale (POS) displays to enhance product visibility.
• Work with Ad agencies to develop marketing materials such as brochures, displays, banners, and other promotional assets.
• Ensure timely and effective distribution of marketing collateral to trade partners.
• Monitor sales performance, track KPIs, and analyze market trends to assess the effectiveness of trade marketing activities.
• Provide regular reports on campaign results, including ROI, sales growth, and market share improvements.
• Conduct competitor analysis to identify opportunities and threats in the trade market.
• Work closely with sales teams to ensure alignment between trade marketing activities and sales targets.
• Provide input and support in negotiating and managing relationships with key trade partners.
• Assist in managing trade marketing budgets and ensuring activities are within allocated resources.
• Track spending and provide updates on budget utilization.

Trade Marketing

• Coordinate and assist in the planning of trade shows, product launches, and customer events.
• Ensure successful execution of events that promote brand awareness and sales.
• Build and maintain strong relationships with retailers and distributors to maximize brand presence in key trade locations.
• Conduct regular visits to retail stores to monitor implementation of trade marketing initiatives.
• Liaise with product development, supply chain, and finance teams to ensure product availability and timely delivery of marketing programs.
• Collaborate with digital marketing teams for online-to-offline (O2O) marketing campaigns.
• Responsible for all brand activation tasks ( on ground / in stores / Fairs )