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Job Description
- Create and manage social media content.
- Help identify target audiences and plan media campaigns.
- Optimize plans and budgets according to the best media mix.
- Prepare schedules and adjust when needed.
- Experiment with new platforms and channels.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- Report to digital Marketing team leader
- Responsible for design and execution of integrated digital media campaigns.
- Analyzing business performance with the help of digital tools and reports.
- Developing performance campaigns on Facebook / Instagram and Google.
- Ad-Words.
Job Requirements
- 5 years of experience as a Social Media Specialist or similar role.
- Social Media Strategist using social media for brand awareness and impressions.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Good understanding of social media KPIs.
- Familiarity with web design and publishing.
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