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Job Description
- Stay up to date with the Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market.
- Conduct market research to find answers about consumer requirements, habits and trends
- 8Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
- Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
- Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
- Conduct market research and analyze trends to identify new marketing opportunities
- Update digital assets including website content, email, SEO and social media platforms to optimize lead generation performance.
- Understanding of campaign life cycle, assisting in developing marketing strategies alongside your manager. For this you may do research tasks and create presentations with your findings.
- Develop and create marketing materials such as general brand presentations, customized technical presentations.
- Update advertising copy, reports, and presentations
- Perform competitor analysis to identify industry best practices that will help us optimize existing campaigns and ensure the success of future ones
- Work closely with the sales team on marketing initiatives using appropriate channels
- Creating and building emails for email marketing campaigns using software.
- Managing and creating content for social media channels, you may also use a CRM.
- Monitor social media and Google Analytics
- Managing the digital marketing calendar
- Run day to day social media and search engine optimization audits to ensure best practices are being used.
Job Requirements
- Excellent communication, interpersonal, and collaboration skills.
- Fast learner with an ability to adapt techniques based on requirements.
- Understanding of data analytics for the purpose of measuring campaigns success.
- Willingness to listen and learn from marketing experts
- Bachelor degree in Marketing or Business Administration
- Proven experience as a marketing specialist or similar role
- Demonstrable experience in marketing data analytics and tools
- Well-organized and detail-oriented
- Exceptional communication and writing skills
