Job Details
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Job Description
Job Overview:
As a Digital Marketing Manager, you will be responsible to set up and manage one of our brands overall digital marketing strategies. You will play a vital role in accomplishing our business objectives and goals. You should have demonstrable experience of working with major technologies and marketing channels.
Responsibilities:
- Develop creative digital marketing growth strategies.
- Develop and implement all advanced digital marketing campaigns e.g., Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.
- Build and manage our social media presence.
- Measure the overall ROI and KPIs of all digital marketing campaigns.
- Identify current marketing trends and insights.
- Optimize the costs and campaign performance based on these insights.
- Plan, execute and measure conversion tests to create strategic planning accordingly.
- Work with internal teams to optimize our landing page and improve the customer experience.
- Use your analytical abilities to assess the experience of our audience over multiple channels.
- Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).
Job Requirements
Job Requirements
- Bachelor’s degree in Marketing, Information Technology or related field.
- From 8 +years’ total experience with 4+ years of experience as a Digital Marketing Manager.
- Experience in Marketing Agencies
- Experience in Corporates
- Experience in managing team members
- Worked in overseas markets (MEA is preferred)
- Working knowledge of leading and managing SEO/SEM campaigns.
- Ability to identify target audiences and devising effective campaigns.
- Working experience in optimizing landing pages and user funnels.
- Familiar with website analytics tools.
- Good knowledge of ad serving tools.
- Good knowledge of offline marketing.
- Outstanding experience in setting up and optimizing Google AdWords campaigns.
- Exceptional knowledge of content management and email marketing software.
- Good understanding of social media and display advertising platforms.
Competencies:
- Great interpersonal skills.
- Exceptional oral and written communication skills.
- Strong leadership skills
- Ability to work in a team or individually as and when required.
- Ability to manage and handle multiple tasks.
- Outstanding problem-solving skills.
- Exceptional attention to detail.
- Good time management abilities.
- Strong decision-making skills.
