Accountabilities: - Creating and managing digital marketing campaigns across multiple channels, such as social media, email, and search engines to maintain the company’s social media presence across all digital channels.
- Using advanced metrics to measure the success of all digital marketing campaigns & evaluate the effectiveness of campaigns to make data-driven decisions.
- Managing the digital marketing budget to ensure that campaigns are cost-effective and efficient.
- Developing content marketing strategies that align with the overall marketing strategy to ensure that content is optimized for search engines and that it is engaging and valuable to the target audience.
- Maintaining consistent brand messaging throughout all platforms to ensure company credibility.
- Identify trends and insights and optimize spend and performance based on the insights to stay up-to-date with industry trends.
- Collaborating with internal teams in various departments to ensure that digital marketing efforts are aligned with overall business goals.
- Develop all needed reports to be submitted to the direct manager.
- Perform any other assigned tasks as required by the direct manager within the same level of responsibility.
- Follow the instructions, requirements of the quality, safety and occupational health, the environment and road safety management system.
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