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Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with agencies and other vendor partners
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Develop and monitor campaign budgets.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Job Requirements
- Bachelor's Degree of Marketing or any discipline
- 7-10 Years of Experience as Digital Marketing Manager
- Marketing Diploma or certificates