Creative Copywriter (English)

• Softec Technologies Group is looking for a Creative Copywriter (English) to write clear and concise copy for a variety of projects (including ads, publications, print, videos, social media, blogs, PRs, emails, mobile apps, websites, case studies, user experience Journeys, etc.). Your words will inform and engage different target audiences.
• Our ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.
• Feel free to include links to your content or portfolio in your application. You may be asked to submit writing samples during the interview, so we can get an idea of your best work.

Responsibilities:

• Write clear, attractive copy with a distinct voice.
• Research target audience content preferences to create content tailored to reach target audiences.
• Conduct high-quality research and interviews to understand each subsidiary’s industry, products/services, branding, and marketing goals.
• Interpret copywriting briefs to understand project requirements.
• Working closely with the account managers, design teams and other professionals to brainstorm ideas, create concepts, and develop messaging.
• Collaborate with internal UX designers to produce digital content to market our solutions/ products.
• Elevate website and mobile app UX design to support marketing content strategies.
• Write compelling and grammatically clean long-form website copy as well as effective headlines, taglines, and calls to action.
• Ensure creative concepts, tactics, and copy tone are on brand and strategically sound.
• Review copy written by other members of the team ensuring it is accurate and providing relevant feedback where necessary.
• Edit and proofread copy as needed.
• Translate copy into Arabic as needed.
• Use SEO principles to maximize copy’s reach.
• Source images and other content.
• Leading ideation & owning the execution process