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Search Engine Optimization Specialist

International Advanced
Nasr City, Cairo
Posted 11 months ago
37Applicants for1 open position
  • 19Viewed
  • 2In Consideration
  • 0Not Selected
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Job Details

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Job Description

A search engine optimization specialist (SEO) uses digital analytics and marketing skills to transform a company's online presence

As an SEO specialist, you'll identify strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement on the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.

This type of work may be referred to as content marketing or conversion rate optimization work and you may instead have the job title of online marketer or digital account executive.

Job Requirements

Responsibilities for SEO Specialist

  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the marketing department to manage SEO strategy
  • Write compelling and high-quality website content, including blog posts and page descriptions
  • Update content and website links for maximum optimization and search engine rankings

Qualifications for SEO Specialist

  • Two to five years of experience in successfully developing and executing SEO campaigns
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of other companies within the industry
  • Excellent written and verbal communication skills (email, phone, etc.)
  • Comfortable analyzing high volumes of data on a daily basis
  • Familiarity with WordPress or other content management systems
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus

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