Job Details
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Job Description
General Duties and Responsibilities
- Create a strategy for the company’s social media channels(eg., Instagram, Tiktok, Twitter, Youtube, and Linkedin) that reflects targets, content types, publishing strategy and best trends.
- Work with content production team to provide the content requirements for social media pages
- Plan, create, publish, report, and share new content (e.g., original text, photos, videos, and news) daily and upon the business need that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up to date with current technologies and trends in social media, design tools and applications.
Digital strategies and planning
- Perform research on current benchmark trends and audience preferences.
- Brainstorm new and creative growth strategies
- Create a digital strategy for MENABloom and MENABloom’s client.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
Content strategies and planning
- Identify trends and insights and optimize spend and performance based on the insights.
- Create content strategies for social media channels (e.g., Instagram, TikTok, Twitter, YouTube, and LinkedIn)
- Create content planning for social media channels in all types of content. (Scripts for video, infographic, or news that cover all company and client needs in the English language).
- Create content storyboard and script for relative Tech and Digital finance shows that are shot with experts and influencers.
- Producing content for the influencer marketing campaigns and supervising their production process.
Monitor and analysis:
- Measuring and reporting on the performance of all digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Monitor SEO and customer engagement and suggest content optimization.
- Monitors social media accounts for company and MENABloom’s clients.
- Monitors competitors’ accounts on social media and social media trends.
Publishing content:
- Set up and maintain a content calendar publishing plan for all social media platforms highlighting the targeted deliverables.
- publish, and share new content (e.g., original text, photos, videos, and news) daily and upon the business need that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
Team working:
- Work closely with the digital marketing team to produce content that generates results
- Supervising the translation and content creation of MENABloom’s website.
- Collaborate with internal teams to create landing pages and optimize the user experience.
Job Requirements
- Proven work experience as a social media manager
- Hands on experience in content management
- Experience in marketing agencies and digital media agencies.
- Expert in using LinkedIn tools.
- Experience in SEO
- Familiarity with complex reports and ability to handle raw data.
- Familiarity with third-party social media analytics tools
- Good understanding of search engines and social media, including knowledge of current marketing tools and trends.
- Advanced writing and editing skills
- Analytical skills: Intelligence based on abstract thinking and the ability to analyze and understand complex events and situations and draw conclusions accurately.
- Creative thinking: using capabilities and soft skills to reach creative solutions and address issues from an original and non-traditional point of view. This is manifested in resolving conflicts between employees or workers or finding a new approach to work, carrying out tasks, and facing challenges.
- Solid knowledge using google workspaces and online apps and tools.
- Excellent English copywriting skills
- Experience in live events coverage is preferable.
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Excellent communication skills
- BSc degree in Marketing or relevant field
