Job Details
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Job Description
- The position of Head of Marketing aims to establish our marketing department and strategies and implement these strategies. THF&B places a high value on a data-driven approach and our Marketing Department is expected to advise and direct THF&B’s expansion and growth in Egyptian, regional, and global markets.
- The Marketing team works towards achieving and facilitating all our marketing activities from marketing strategies (market research, positioning, departmental budgets, branding, product ranges, and pricing strategies) social media and digital campaigns, advertising and creative projects to promote higher profitability and competitiveness.
- As Head of Marketing, your main task in the next 3 months will be to develop a marketing department alongside a marketing strategy aligned with our mission and vision to help grow and expand our company. The Head of Marketing will develop plans to help establish our company’s brands, allocating resources to different projects and setting short-term and long-term department goals.
- In the following three months the Head of Marketing will begin the launch of our Marketing Department, alongside the implementation of our marketing strategy. The Head of Marketing’s goal is to improve the performance of the business through the implementation of a high performing marketing strategy to develop both THF&B and our holdings. This will involve data-driven digital and cross-channel marketing, including content and affiliate marketing, complemented by a wide range of offline and online media campaigns and customer experience activities.
- The Head of Marketing will be reporting to and supervised by the CRO for the next three months. The following three months the Head of Marketing will be reporting to the CEO, once the department is launched and the marketing strategy is ready for implementation, while recruiting and supervising a Research Officer, a Designer, and an Advertisement and Engagement Manager.
Job Requirements
Certificates and Qualifications
- A bachelor’s degree and a minimum of 8 years of experience in Marketing or Business Management or other related fields
- Any additional training and certification in Marketing and Management will be considered an advantage
Soft skills:
- The ability to develop strong relationships with other departments within the company, and with external creative teams in a variety of disciplines to build a trusted talent pool for use on projects as required
- Communication skills, leadership skills, conflict management skills, achievement motivation skills, teamwork skills, and cognitive skills
- Conflict resolution skills: Can promote harmony and consensus through diplomatic handling of disagreements
- Strategic thinking: Think at a big picture level, take a long-term view, entertain wide-ranging possibilities in developing a vision for the future
- Building internal and external working relationships (Networking): Establish and maintain positive relationships with people beyond your own team, forge links with other teams, forge useful partnerships with people across other organizations and countries
- Flexibility: Be adaptable and receptive to new ideas; respond and adjust easily to changing work demands and circumstances; not bound by old ways of doing things
- Actively create a pleasant human environment for work, show empathy, accountability, Humility, and friendliness
- Excellent presentation skills
- Strong organizational skills
- Good time management and the ability to prioritize
Technical skills
- The ability to develop, analyze and review marketing metrics and trends to identify Opportunities and threats.
- Proven project management success
- Strong copywriting abilities
- Excellent analytical and data reasoning abilities
Software skills
- Understanding of marketing tools such as marketing automation, Customer Relationship Management (CRM), Content Management Systems and tools, these will include Microsoft Excel, PowerPoint, and Word
- Familiar with Google Suite
