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Job Description
- Develop marketing campaigns across multiple channels to support the growth of the business.
- Clearly identify Success Metrics, KPI's and reporting for all tactics prior to implementation
- Develop and manage all offline and online marketing programs.
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
- Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns.
- Build, lead and manage the inbound marketing campaigns.
- Managing, guiding, and training the digital marketing team and motivate them to achieve their goals.
- Manage all digital marketing channels to ensure brand consistency.
- Measure ROI and KPIs and prepare and manage our global digital marketing budget
- Brainstorm new and creative growth strategies.
Job Requirements
- BS degree in marketing or a related field.
- Demonstrable experience leading and managing SEO, marketing database, email, SMS, social media and/or display advertising campaigns.
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- In-depth knowledge of various social media platforms, best practices, and website analytics. • Highly creative with excellent analytical abilities and data-driven thinking.
- Outstanding communication and interpersonal skills
- Up-to-date on the latest trends and technologies in digital marketing.
- Strong understanding of how all current digital marketing channels function.
- Solid knowledge of online marketing tools and best practices.
- Strong team management and communication (written and verbal) skills.
- Attention to detail.
