Job Details
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Job Description
- Creating media plans and media strategy.
- Help identify target audiences and plan media campaigns.
- Experience doing buyer persona and audience research
- Optimize plans and budgets allocation according to the best media mix
- Watch campaigns performance and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs, return on investment (ROI), and ROAS
- Cooperate for digital marketing activities with relevant teams (content writers, designers, developers, marketers, etc.)
- Responsible for design and execute integrated digital media campaigns.\
- Measure, analyze, and report on the performance of campaigns and strategies, and manage daily and weekly reporting dashboard.
- Analyzing business performance with the help of digital tools and reports.
- Generating Leads campaigns (s) through a different platform (s).
- Setting digital campaigns on Google Ads (SEM), Facebook, Instagram, YouTube, LinkedIn, Snapchat and Twitter.
- Monitoring digital campaigns on different platforms.
- Producing keyword analysis and research.
- Providing competitive analysis and research.
- Producing digital campaign execution and reporting.
Job Requirements
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and latest media trends
- Working knowledge of media listening and analytics tools
- Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, LinkedIn, and Google UTM Builder.
- Understanding of branding, marketing, SEO, and CTA marketing content development.
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field
